About Virginia Swim Shop

You can't put a limit on anything. The more you dream, the farther you get.

Michael Phelps
Legend has it, that the Virgina Swim Shop was once a box of goggles in the trunk of a coach's car, just to provide swimmers with basic equipment right before swim meets and practices. Quickly, after the car trunk could only supply so much, the Virginia Swim Shop moved into a trailer right outside of NOVA of Virginia Aquatics (NOVA). After continued success and popularity, the Virginia Swim Shop finally earned some retail space after conjoining forces with NOVA.
Our mission is quite simple. We want to provide quality swimwear and equipment to swimmers from beginners to masters to everyone in between, at the best prices possible. We really pride ourselves on selling really good shampoo to remove that dreaded chlorine smell and texture from your hair as well. Some of our featured partners are: Nova Swimming, Speedo, Dolfin, Nike, Finis, and Arena to name a few.

We have been a team dealer for over 20 years and when we say full service, we mean it! Such as team suits, custom caps, coaches shirts, officials shirts and custom spirit wear. On-site fittings at your team registration is a standard service as well.

Summer League

Our small space packs a powerful punch. We are an authorized dealer of Speedo, TYR, Dolfin, Nike, Finis and Arena. We stock the largest assortment of practice and competition suits, equipments and accessories in Central Virginia. Plus, if we don't have it, we will find it for you.

Year Round

We are members of the National Interscholastic Swim Coaches Association (NISCA) which helps us help high school teams. We can outfit your team with great suits at discounted prices for high school swimming teams. In addition, we will give the coach awesome swim freebies!

High School



With embroidery, we can customize almost anything you can think of. Prices vary by stitch quantity and we provide a wide variety of colors, to suit everyone's style. If you buy a Speedo backpack or warm-up from us at regular price, we will embroider your name on it, free of charge.

Heat Pressing

Heat pressing is a great way to put your full color team logo on swim suits and spirit wear, especially for a mass quantity. Production time is up to 10 days if you provide artwork. If you need artwork ideas, we will be more than happy to sit down with you and create something unique.

Team Dealing

We find satisfaction in making things convenient for our customers. If you choose us as your team dealer, we will come to you and get the entire team fitted for swim suits and warm-ups. We will also bring goggles, bags and other equipment at your request. Need something that we don't carry? Let us know and we will order it for your team.


We are always in stock with the best of the best for our swimmers and coaches. The Virginia Swim Shop has everything you need to be compeititon day ready, from goggles to swimsuits, to snacks for right before the race. We have a wide variety of brands, colors and styles amongst all of our products.


Call Us
(804) 754-3402
12207 Gayton Road, Richmond, Virginia 23238
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